2016
鈥� Lambin, J.J., & de Moerloose, Ch. (2016) Le marketing strat茅gique et op茅rationnel, 9掳 茅dition,Paris, Dunod.
2015
鈥� Kervyn de Meerendr茅, N., Leyens, J-P., and Dechamps, M., (2015). De l'identit茅 nationaliste, Lemieux: Paris, 2015. ISBN 9782373440331. 203 p.
2014
鈥� Poncin, I. and Herrmann, J-L (2014). Les r茅actions affectives du consommateur: ces raisons du c艙ur que la raison ignore, Presses Universitaires de Louvain: Louvain-la Neuve. ISBN 978-2-87558-347-5. 220 p (Accept茅/Sous presse).
2013
鈥� Poncin, I., Ben Mimoun, MS., ; Garnier, M. (2013). Improving consumer performance and perceived service quality in a new type of commercial environment in 3D, thanks to embodied virtual sales agents. In: El-Gohary, Hatem and Eid Riyad, E-Marketing in Developed and Developing Countries: Emerging Practices, 2013, 13. ISBN 9781466639546. doi:10.4018/978-1-4666-3954-6.ch014.
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