小瓢虫传媒

Market Insights

mgehd2135  2024-2025  Mons

Market Insights
5.00 credits
30.0 h
Q1
> Schedule
Teacher(s)
Charry Karine; Claeys Pauline;
Language
French
Bibliography
-聽聽聽聽聽 Evrard Y. et al. (2009), Market聽: fondements et m茅thodes des recherches en Marketing, Editions Dunod.
-聽聽聽聽聽 Malhotra N. (2007), Etudes Marketing avec SPSS, Pearson Education.
Faculty or entity
> CLSM


Programmes / formations proposant cette unit茅 d'enseignement (UE)

Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Master [60] in Management (shift schedule)
GEHM2M1
5
Master [120] in Management (shift schedule)
GEHM2M
5