Teacher(s)
Language
French
Prerequisites
The prerequisite(s) for this Teaching Unit (Unit茅 d鈥檈nseignement 鈥� UE) for the programmes/courses that offer this Teaching Unit are specified at the end of this sheet.
Bibliography
R茅f茅rence principale:
DELACROIX E., JOLIBERT A., MONNOT E., et JOURDAN P. (2021), Marketing Research聽: M茅thodes de recherche et d鈥櫭﹖udes en marketing (ouvrage collectif), 2猫me 茅dition, Dunod.
R茅f茅rences compl茅mentaires utiles:
BRUNER II G., (2009, 2012, 2015, 2016, 2017, 2019, 2021, 2023, 2024), Marketing Scales Handbook, Vol 5, Vol 6, Vol 7, Vol 8, Vol 9, Vol 10, Vol 11, Vol. 12, Vol. 13.
CHARRY K., COUSSEMENT K., DEMOULIN N., HEUVINCK N., (2016), Marketing Research with IBM SPSS Statistics, 978-1-4724-7745-3 , Routledge, London, 264 pages.
HAHN C. & MACE S. (2016), M茅thodes statistiques appliqu茅es au management, 2猫me 茅dition, Pearson.
MALHOTRA N., DECAUDIN J.M., BOUGUERRA A., BORIES D. (2014), Etudes Marketing, 6猫me 茅dition, Pearson.
DELACROIX E., JOLIBERT A., MONNOT E., et JOURDAN P. (2021), Marketing Research聽: M茅thodes de recherche et d鈥櫭﹖udes en marketing (ouvrage collectif), 2猫me 茅dition, Dunod.
R茅f茅rences compl茅mentaires utiles:
BRUNER II G., (2009, 2012, 2015, 2016, 2017, 2019, 2021, 2023, 2024), Marketing Scales Handbook, Vol 5, Vol 6, Vol 7, Vol 8, Vol 9, Vol 10, Vol 11, Vol. 12, Vol. 13.
CHARRY K., COUSSEMENT K., DEMOULIN N., HEUVINCK N., (2016), Marketing Research with IBM SPSS Statistics, 978-1-4724-7745-3 , Routledge, London, 264 pages.
HAHN C. & MACE S. (2016), M茅thodes statistiques appliqu茅es au management, 2猫me 茅dition, Pearson.
MALHOTRA N., DECAUDIN J.M., BOUGUERRA A., BORIES D. (2014), Etudes Marketing, 6猫me 茅dition, Pearson.
Faculty or entity
